lululemon Studio: Now Streaming
As Creative Director, I led social campaign development for the launch of lululemon Studio, the brand’s streaming platform for custom workouts with world-class trainers. With high-end production and binge-worthy content, Studio was built to rival the likes of Netflix, so we introduced like a blockbuster premiere.
Chargefeel Launch
My team also supported the brand with one of its first forays in to footwear. I oversaw the social launch of Chargefeel—a sneaker designed for versatility in and out of the gym. From concept to fruition, I managed creative ideation, influencer creation, and content editorial, building excitement for the launch across Instagram and TikTok.
