Looney Tunes gets a tune-up.
As creative director, I led the charge to rebrand, refresh, and reignite one of the most iconic properties at Warner Bros. We developed a new brand platform, visual identity, and activation ecosystem that bottled the original Looney spirit for a new generation. The result? A brand that’s louder, prouder, and more delightfully unhinged than ever.
We built the Looney Tunes brand platform around a simple, irreverent truth: “We Make Nonsense.” While today's family entertainment is obsessed with morals, lessons and virtue signaling, Looney Tunes stands proudly apart. We're here to celebrate the pure joy of being ridiculous, and remind folks that one of life's greatest virtues is having a good ol' laugh.
We brought Looney Tunes’ visual identity into the modern age with fresh color palettes, bold typography, and playful graphic systems that match the brand’s renewed energy.
Vibrant enough for TikTok, timeless enough for the ACME archives.
Then, we developed a suite of breakthrough brand partnerships and activations designed to put Looney Tunes back where it belongs—in the center of the conversation.
Stay tuned…
‘Cause we’ve got a whole year of mayhem cookin' for our tentpole moments of 2026 including the Winter Olympics, April Fools Day and the 30th Anniversary of Space Jam.