lululemon Studio: Now Streaming
As creative director, I led campaign development supporting the launch of lululemon Studio— the brand’s streaming platform for custom workouts with world-famous trainers. With polished production and in-demand content, Studio workouts were rivaling the likes of Netflix—so we made our debut the way Hollywood knows best: as a blockbuster hit.
Chargefeel Launch
My team also supported the brand with one of its first forays in to footwear. I oversaw the social launch of Chargefeel—a sneaker designed for versatility in and out of the gym. From concept to fruition, I managed creative ideation, influencer creation, and content editorial, building excitement for the launch across Instagram and TikTok.
